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Ella Jones-Moore is a Research Assistant at the Adam Smith Business School, University of Glasgow. Her role focuses on management research, where she contributes to the understanding of various management practices and frameworks. Ella is involved in projects that analyze user behavior through data analytics, helping to visualize interactions and engagement. With a background in management studies, she is dedicated to improving organizational efficiency and effectiveness through data-driven insights. Ella also advocates for personalized advertising in the realm of digital marketing, emphasizing the importance of user-centric approaches in the business environment.