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Elodie Massa is an Assistant Professor at the University of Sherbrooke's School of Management. Her research focuses on various aspects of marketing, particularly in the fields of social media marketing, B2B marketing, augmented reality, and influencer marketing. She holds a Ph.D. in Marketing from Laval University, where she also completed her MBA. Elodie has taught multiple courses related to marketing such as Social Media Marketing, Consumer Behavior, and Digital Marketing Principles. She has been involved in important research initiatives, including the study of the impact of augmented reality on consumer experiences and purchasing intentions of industrial products. Apart from her academic responsibilities, she actively participates in organizing events on digital disruptions in marketing and communication. Elodie is committed to advancing the understanding of marketing dynamics in the digital age through her teaching and research activities.
University of Sherbrooke • Sherbrooke, QC, Canada
Provided support in research and taught various marketing courses.
The University of Sherbrooke is primarily a French-language institution; functional French (B2/C1 level) is typically required for most programs unless specified for research-based paths.