Dr. Emma Banister

Biography

Emma Banister is a Professor of Consumption and Society at the Alliance Manchester Business School, where she is currently the Director of Methods@Manchester. She joined the University of Manchester in November 2010 after working for seven years at Lancaster University Management School and has previously worked as a consumer behavior lecturer in the Textiles Department at UMIST. Emma's research focuses on the transformative potential of consumer research and its societal impact, particularly through the lens of consumer culture theory. Her interests encompass various aspects of gender and work, with a special emphasis on fatherhood and family experiences. Emma has been engaged in multiple research projects including exploring shared parental leave and everyday therapeutic consumption, reflecting her commitment to understanding contemporary consumer practices in a range of contexts such as wellness and identity. She is also involved in advisory roles and external examining for various academic institutions, contributing significantly to the research community. Her work is characterized by interpretive methods and qualitative approaches, making her a prominent figure in her field.

Research Interests

Experience