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Eric T. Anderson holds the Polk Bros. Chair in Retailing at the Kellogg School of Management, Northwestern University, where he also serves as the Director of the Kellogg-McCormick MBAi Program. He earned his Ph.D. in Management Science from the Massachusetts Institute of Technology. His research areas include analytics, artificial intelligence, machine learning, customer loyalty, retailing, pricing strategy, and innovation channel management. He teaches courses on business customer loyalty and marketing analytics across various MBA programs. Professor Anderson's work has been published in top-tier journals such as the Journal of Marketing Research, Marketing Science, and Management Science, contributing substantially to marketing theory and practice. He has received several accolades, including the Sydney Levy Award and the Weitz-Winer-O’Dell Award, for his significant contributions to marketing research. His extensive academic and professional expertise in managing and applying analytical strategies for businesses informs his approach to teaching and research, helping students and practitioners leverage data-driven insights for effective marketing strategies.
Kellogg School of Management, Northwestern University • Evanston, IL
Teaching and conducting research in marketing, focusing on analytics and customer loyalty.
Kellogg School of Management, Northwestern University • Evanston, IL
Oversight and leadership of the Marketing Department's academic programs and initiatives.
Graduate School of Business, University of Chicago • Chicago, IL
Conducted research and taught marketing courses.
William E. Simon Graduate School of Business, University of Rochester • Rochester, NY
Focused on teaching and research in marketing.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.