Dr. Eric Bradlow

Biography

Professor Eric T. Bradlow is the K.P. Chao Professor of Marketing at the Wharton School of the University of Pennsylvania, where he also serves as the Vice Dean for AI & Analytics and Chairperson of the Marketing Department. He holds professorships in Economics, Education, and Statistics. His research interests encompass Bayesian computation, latent variable models, marketing research methods, missing data problems, analytics, and psychometrics. Bradlow is a recognized fellow of the INFORMS Society for Marketing Science and the American Statistical Association. He has served as past Chair for the American Statistical Association's section on Statistics in Marketing and was the Editor-in-Chief for Marketing Science. His work has been published in numerous leading journals, including the Journal of the American Statistical Association and Marketing Science. He has received several teaching awards, such as the Linback Award for Distinguished PhD Teaching and Mentoring. With degrees in Mathematical Statistics and Economics from Harvard and the University of Pennsylvania, Bradlow has built a prolific research profile and is passionate about using statistical approaches to solve real-world business applications.

Research Interests