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Professor Eric T. Bradlow holds the K.P. Chao Professorship at the Wharton School, University of Pennsylvania, where he serves as Vice Dean for AI and Analytics and Chairperson of the Marketing Department. A prolific applied statistician, his research focuses on high-level statistical models to solve complex business problems, including those related to Internet search engines and product assortment strategies. He is recognized for his work in Bayesian modeling, statistical computing, and psychometrics, contributing significantly to marketing research methodologies. Over his career, Bradlow has published extensively in premier academic journals and has held various editorial positions, including Associate Editor for both the Journal of the American Statistical Association and the Journal of Marketing Research. His commitment to teaching has earned him numerous accolades, including the Linback Award for Distinguished PhD Teaching and Mentoring. Bradlow's educational background includes a PhD and Master's degrees in Mathematical Statistics from Harvard University and a Bachelor’s degree in Economics from the University of Pennsylvania. His teaching interests encompass Statistics, Marketing Research, and Data Analysis, and he is involved in various independent study initiatives to support student research interests.
University of Pennsylvania • Philadelphia, PA
Holds the appointment of K.P. Chao Professor and engages in teaching and research in marketing and analytics.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.