Dr. Eric Bradlow

Professor

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Biography

Eric Bradlow is the K.P. Chao Professor of Marketing and Vice Dean of AI & Analytics at the Wharton School of the University of Pennsylvania. His academic expertise lies in applied statistics, particularly in Bayesian modeling and the development of new methodologies for unique data structures in business applications. Bradlow has held significant roles in various academic and professional organizations, including Fellowships in the American Statistical Association and the American Educational Research Association. He has served as a chairperson and editor for prestigious journals, overseeing transformative research that has been published in leading academic outlets such as the Journal of the American Statistical Association and Marketing Science. Eric's tireless commitment to teaching has earned him numerous accolades, including the Linback Award for Distinguished PhD Teaching and Mentoring. His courses primarily revolve around Statistics, Marketing Research, and Marketing Management, emphasizing essential strategies in a rapidly evolving market environment.

Research Interests

Experience

K.P. Chao Professor

— Present

Wharton School • Philadelphia, PA

Leading academic in Marketing and Statistics with a focus on applied statistical models.

Awards

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Linback Award Distinguished PhD Teaching and Mentoring

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J.B. Steenkamp Long-Term Impact Award

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Anvil Award

Requirements for University of Pennsylvania

Doctorate Program
Requirements
GPA Requirement
Required:3.6
GRE General
Verbal
Required:162
Quantitative
Required:162
Overall
Required:162
GMAT
Total Score
Required:728
Overall
Required:728
TOEFL
Total
Required:115
Prerequisites
Bachelor's degree or equivalent Strong quantitative background
Application Checklist
  • Academic Transcripts
  • Letters of Recommendation (2-3)
  • Resume/CV
  • Statement of Purpose
  • Essays
Specialization Notes

Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.