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Eric T. Bradlow is the K. P. Chao Professor at the Wharton School, University of Pennsylvania, where he also serves as Vice Dean for Analytics and Chairperson of the Marketing Department. His extensive research focuses on Bayesian computation, latent variable models, marketing research methods, and analytics. Through the application of high-powered statistical models, Eric addressed complex business problems, including those involving Internet search engines and product assortments. His work has been featured in numerous prestigious journals such as the Journal of the American Statistical Association, Psychometrika, and Marketing Science. He co-authored a book titled 'Marketing Financial Advisors' published by McGraw-Hill in 2009. As a highly awarded educator, he received multiple teaching accolades including the MBA Core Curriculum Teaching Award. Eric is also known for leading Executive Education programs at Wharton, where he teaches courses on AI marketing, strategic growth through analytics, and competitive advantage in marketing. His teaching emphasizes the use of cutting-edge analytical techniques to enhance business strategies and marketing communications.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.