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Eric Yorkston is an Associate Teaching Professor of Marketing at the Rady School of Management, University of California, San Diego. He also serves as the Associate Dean of Academic Programs. His research has been published in prominent journals including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and the Journal of Advertising, as well as featured in media outlets like The New Yorker. Yorkston's academic background includes a Bachelor of Arts from the University of Colorado, an MBA from Rutgers University, and both an MPhil and a PhD from New York University. His research interests encompass areas such as Branding, Sensory Marketing, and Psycholinguistics, reflecting his commitment to understanding consumer behavior and marketing strategies.
Administered by the Scripps Institution of Oceanography. Curricular groups include Climate-Ocean-Atmosphere (COAP), Geosciences (GEO), and Ocean Biosciences (OBP).