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Esma Koca is a researcher and lecturer at Imperial College Business School. Her work examines how digitization and artificial intelligence reshape markets, business models, and social outcomes, utilizing tools from game theory and analytics. She holds a PhD from Imperial College London and a Master's degree in Industrial Engineering, and is a Senior Fellow of the Higher Education Academy. Her research particularly focuses on the digital economy and the economics of AI, studying how algorithmic and data-driven systems influence strategy, competition, and market design. A central theme of her research is human–AI interaction, exploring how people perceive, trust, and collaborate with AI, along with how hybrid decision-making processes evolve and affect outcomes for firms, consumers, and society. She investigates digital platforms and interactive environments, as well as product release and monetization strategies in digital games. Additionally, she has been involved in projects related to healthcare and pharmaceuticals, collaborating with non-profit organizations. Esma contributed to Imperial College's COVID-19 Response Team during 2020–2021. At the Business School, she teaches in the Full-Time MBA and MSc Business Analytics undergraduate programs and currently serves as the Deputy Academic Director for the Full-Time Weekend MBA programs.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.