Dr. Eunjin Kim

Associate Professor

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Biography

Anna Kim is an associate professor at the USC Annenberg School for Communication and Journalism, focusing on the persuasive power of storytelling in advertising, with a particular interest in the intersection of technology, entertainment, and strategic communication. Her research examines how storytelling, influencers, and AI-driven platforms shape audience responses to branding, engagement, and prosocial messaging. Anna's work has been published in top-tier journals such as the Journal of Business Research, Journal of Advertising, and Psychology & Marketing. She has received multiple awards for her research and teaching excellence, including the Outstanding Reviewer Award from the Journal of Advertising in 2023 and the Mary Alice Shaver Promising Professor Award from the American Academy of Advertising in 2019. Anna currently serves as the head of the advertising division at AEJMC and holds editorial positions in various journals. She earned her PhD from the University of Missouri School of Journalism, where she minored in psychological statistics.

Research Interests

Experience

Assistant Professor

— Present

Southern Methodist University • Dallas, TX

Taught courses on advertising and developed innovative teaching strategies.

Awards

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Outstanding Reviewer Award

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Mary Alice Shaver Promising Professor Award

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Classroom Innovator Award

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Teaching and Learning Innovator Award

Courses

PR 463: Strategic Public Relations Research, Analysis Insights PR 490: Directed Research PR 590: Directed Research

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:100
IELTS
Overall
Required:7
Prerequisites
Bachelor's degree
Application Checklist
  • Resume
  • Personal Statement
  • Writing Sample/Journalism Portfolio
  • Two letters of recommendation
  • Kira Talent Video Interview
  • Official transcripts
Specialization Notes

GRE is not required for Summer 2026 admission.