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Eva Maria Jernsand is a Senior Lecturer at the University of Gothenburg, engaged in transdisciplinary research focusing on sustainable tourism and place branding. Her doctoral studies involved a research project in Kisumu, Kenya, funded by Mistra Urban Futures. The project aimed to develop participatory approaches for place branding in the context of ecotourism and involved collaboration with PhD students, practitioners, and local residents. Jernsand's research emphasizes experience innovation in tourism, particularly in maritime development, where she contributes to studies that facilitate cooperation among stakeholders in maritime business communities. She critiques the consensus-based thinking in tourism branding and promotes understanding of multi-faceted and democratic participatory processes. Her teaching and research span a variety of tourism-related topics, including corporate social responsibility, tourism events, and innovation within academic collaboration, with a focus on maritime tourism innovation arenas.
University of Gothenburg • Gothenburg, Sweden
Teaching and conducting research in sustainable tourism, place branding, and transdisciplinary approaches.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).