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Dr. Fang Liu has over twenty years of experience in research related to Consumer Experience and Wellbeing, Product and Service Innovations, Branding, Marketing Communications, Cross-Cultural/International Studies, and Environmental, Social Governance (ESG) issues. She has published well-cited papers in internationally renowned journals including the European Journal of Marketing and the Journal of Travel Research. Her expertise also covers a diverse range of industries, including tourism, agribusiness, and luxury fashion. Dr. Liu has successfully supervised numerous PhD and Honours students and is currently looking to recruit more students for 2024. As an educator, she has taught undergraduate and postgraduate courses in various countries, employing innovative teaching approaches to enhance learning experiences. Her research is distinguished by a strong industry focus and includes projects in collaboration with organizations such as Google and various industry bodies, aiming to develop solutions to marketing challenges across sectors.
University of Western Australia • Perth, Australia
Teaching and researching in Marketing, focusing on Consumer Behavior, Branding, and Marketing Strategies.
Requirements are standardized across the Graduate School for most Master by Coursework programs at UWA.