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Federico Rossi is an Associate Professor at Purdue University, specializing in the fields of advertising, brand strategy, and consumer behavior. He has conducted extensive research on market power and the effectiveness of pricing strategies in retail settings. His academic contributions include insights into how consumer price knowledge affects retailer strategies and the overall efficacy of reward programs. Professor Rossi's work frequently focuses on the intersection of digital economy and data analytics, shedding light on how e-commerce transforms industrial organization and marketing practices. He also explores competitive strategy and market research methodologies, offering a comprehensive perspective on mergers and acquisitions within the marketplace. Notably, Rossi has provided expert commentary on the dynamics of advertising, including analysis of Super Bowl ads and their strategic targeting of broad audience segments. His research underscores the significance of high-quality advertisements in building brand personality and consumer trust.
Purdue University • West Lafayette, IN
Teaching and researching in the field of marketing, with a focus on consumer behavior, data analytics, and advertising strategies.
GRE is not required.