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Feiteng Long's research explores the social psychological processes underlying intergroup relations and social change. His primary research investigates how norm messages can foster positive intergroup relations and promote social change, focusing particularly on migrants and LGBT+ groups. Supported by the KLI Seedcorn Grant, his PhD research examined how norms can reduce prejudice, mobilize collective action, mitigate polarization in social networks, and influence physiological responses to threat and challenge. Expanding on normative processes, Long's recent line of research emphasizes individual responses to social change, utilizing experimental data to explore the roles of allies and the strategic use of intergroup emotions in enhancing support for change and mitigating intergroup polarization. Furthermore, he examines the political and moral consequences of economic inequality, alongside a focus on leader preferences and moral judgments. His current work employs a psychophysiological approach to investigating societal changes, integrating cardiovascular and skin conductance data in both lab and field settings to gain insights into the motivational processes that underlie individuals' responses to social change.
University of Edinburgh • Edinburgh, UK
Conducting research in social psychology, focusing on intergroup relations and social change.
Department of Marketing