Dr. Felipe Thomaz

Biography

Felipe is an expert in marketing strategy and management, and a leading scholar on illicit criminal markets. As an Associate Professor of Marketing, he also serves as the Deputy Director of the Oxford Future Marketing Initiative and as the Director of the Diploma in Artificial Intelligence for Business. His research explores the impact of social networks on brand performance, the management of intangible market-based assets, and consumer behavior in digital marketplaces. He focuses on improving the effectiveness and efficiency of marketing activities, particularly within the broader advertising industry. Felipe develops novel tools and methodologies to address emerging managerial challenges such as budget allocation optimization and long-term forecasting attribution models. His work in environmental, social, and governance (ESG) topics includes evaluating the financial impact of social and environmental branding and collaborating with the United Nations Unstereotype Alliance. Additionally, he has presented at the United Nations General Assembly on wildlife trafficking and collaborates with NGOs on social impact initiatives. Raised in São Paulo, Brazil, Felipe earned his PhD in Marketing from the University of Pittsburgh, where he also obtained a master’s degree in Marketing and Finance, and a bachelor's degree in Animal Sciences from the University of Florida. Before joining Oxford, Felipe taught at the University of South Carolina.

Research Interests

Experience