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Femke van Horen is a Full Professor of Consumer Behavior in the Marketing Department at Vrije Universiteit Amsterdam. She completed her PhD at Tilburg University and subsequently worked as a Postdoctoral Researcher at the Social Cognition Lab of the University of Cologne. In 2013, she joined the Marketing Department at Vrije Universiteit Amsterdam and is currently the Scientific Director of the VU Behavioural Lab. Her research primarily focuses on the effectiveness of product imitation strategies, the impact of environmental uncertainty on consumer decision-making, and nudging methods to enhance sustainable behavior. van Horen co-supervises PhD students on topics related to sustainability and product imitation and has contributed significantly to the fields of marketing and consumer behavior, publishing in top-tier journals such as Science Advances and the Journal of Consumer Research. She has received multiple awards for her research, including the American Marketing Association Research Practice Award in 2019 and the IJRM Outstanding Reviewer Award in 2023. Femke has served as an Associate Editor for the International Journal of Research in Marketing and has been actively involved in organizing academic conferences, demonstrating her commitment to advancing research in consumer behavior.
Vrije Universiteit Amsterdam • Amsterdam, Netherlands
Full Professor of Consumer Behavior in the Marketing Department.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.