Generate a tailored SOP for Dr. Fenfang Lin. Improve your application with a focused, well-structured draft.
Fenfang Lin is a lecturer at the University of Southampton, focusing on digital marketing, sustainable marketing, and entrepreneurial marketing. She holds a PhD in Marketing from the University of Edinburgh and is a Fellow of the Higher Education Academy. Fenfang has significant experience in designing and leading marketing curriculum modules for both undergraduate and postgraduate levels, having taught at the University of Edinburgh Business School. Her research interests include marketing capabilities, technological capabilities, and the effects of resource application on business performance, particularly in relation to digitalization and technolization within individuals, businesses, and society. Fenfang's work incorporates a breadth of research methods, including surveys, interviews, and mixed-method approaches, and she is experienced in both qualitative and quantitative data analysis. She has published in esteemed international marketing management journals and has contributed to conference proceedings and book chapters on entrepreneurial innovation in emerging markets.
University of Southampton • Southampton
Teaching in Department of Digital and Data Driven Marketing at Southampton Business School.
University of Southampton • Southampton
Led the MSc Marketing programmes.
University of Edinburgh Business School • Edinburgh
Taught at both undergraduate and postgraduate levels.