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Professor Zhu’s research focuses on design platform business models and their impact on platform performance. He examines how platforms function as central components of the economy, enabling customer groups to interact through products or services. For instance, marketplace platforms such as eBay connect buyers and sellers, while content-sharing platforms like YouTube and Wikipedia connect content creators with consumers. Zhu identifies significant variations in the performance of platform firms; some, such as Google and Apple, build large user bases and achieve high profit margins, while others, like Uber, struggle with sustainability. His research includes how platform business models are shaped by network properties and how firms manage network participants to optimize performance. In addition, he explores the interaction between platform designs and competitive strategies in various markets, highlighting the importance of business model innovation. With formal academic training and practical accomplishments, Professor Zhu has been involved in significant teaching and research activities at Harvard Business School, shaping the understanding and implementation of digital innovation and management practices.
Harvard Business School • Boston, MA
Professor of Business Administration, leads Platform Lab within Digital, Data, Design Institute, co-chairs Harvard Business Analytics Program, serves as course head for Technology Operations Management.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.