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Florian von Wangenheim is a Full Professor at ETH Zurich, specializing in the intersection of management, technology, and economics. His research focuses on technology marketing and the impact of digital innovations on business strategies. He has published numerous articles on these topics, contributing significantly to both academic and practical perspectives of technology management. His expertise includes understanding customer behavior in technology adoption and the effectiveness of marketing strategies in technology-driven environments. Professor von Wangenheim is committed to integrating theoretical insights with practical applications, fostering collaboration between academic research and industry practices.
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