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Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing and the Faculty Director of the Data Analytics Program at Kellogg School of Management, Northwestern University. He specializes in evaluating the effects of analytics and artificial intelligence on firms. With a PhD from the Massachusetts Institute of Technology, Zettelmeyer has received numerous awards, including 'Outstanding Professor of the Year' as voted by Kellogg MBA students. Additionally, he has held prominent roles as a senior science leader at Amazon, where he leads an organization in advertising economics, utilizing data science in innovative ways to enhance Amazon's advertising sector. His research interests encompass Marketing Analytics, Digital Advertising, Consumer Search, Pricing, Industrial Organization, and Environmental Economics, focusing on the implications of these areas in real-world business scenarios. Zettelmeyer has also significantly contributed to academic literature through various publications and serves on editorial boards for multiple leading journals, highlighting his profound impact on the field of marketing.
Northwestern University, Kellogg School of Management • Evanston, IL
Nancy L. Ertle Chair in Marketing.
Northwestern University, Kellogg School of Management • Evanston, IL
Faculty Director of the Data Analytics program.
Haas School of Business, University of California at Berkeley • Berkeley, CA
Professor of Marketing with a focus on analytics and advertising.
Haas School of Business, University of California at Berkeley • Berkeley, CA
Taught courses on marketing principles and analytics.
Haas School of Business, University of California at Berkeley • Berkeley, CA
Entry-level position focusing on marketing research.
Simon Graduate School of Business Administration, University of Rochester • Rochester, NY
Conducted research and taught marketing courses.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.