Dr. Francesco Lurati

Biography

Francesco Lurati is a titular professor of corporate communication at the Università della Svizzera italiana in Lugano, Switzerland. His research focuses on corporate communication, specifically in areas such as organizational identity, corporate reputation, and crisis communication. He has published in several prestigious journals including the Journal of Business Research and the International Journal of Strategic Communication. Lurati also serves as the academic director for the Master’s program in Corporate Communication and is the director of the USI Startup Centre. He has a background in economics and obtained his doctoral degree from the University of Fribourg. His experience includes holding positions in both public and private sectors where he regularly consults in the field of communication management. His expertise encompasses the impact of corporate communication on corporate strategy, social responsibility, and branding.

Research Interests