Dr. Franco De Cesare

Instructor

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Biography

Franco De Cesare is an award-winning creative and marketing executive with decades of leadership experience across the entertainment, gaming, and tech industries. He has led marketing and business functions for renowned blue-chip companies such as Meta, Sony, 20th Century Fox, Nintendo, DreamWorks, and Unilever. Franco developed brand go-to-market strategies for beloved franchises, including PlayStation, Star Wars, Avatar, Shrek, and James Bond, contributing to their billion-dollar success. His marketing campaigns have received multiple creative awards, including the prestigious Cannes Lions Award and the Cannes Film Festival Palme d'Or. Franco's multinational career has seen him live in various countries, and he currently resides in Los Angeles with his family while teaching as an adjunct professor of marketing at the USC Marshall School of Business. He also takes on Fractional CMO roles in the gaming, entertainment, and tech spaces.

Research Interests

Courses

MKT-461 Marketing Entertainment Industry MKT-467 Marketing Gaming Industry MKT-499 Gaming Marketing GSBA-552 Problem Solving Decision Making: Integrative Approach

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.