Dr. Franklin Carter

Biography

Franklin J. Carter is the William Donan Clinical Professor of Marketing at Pennsylvania State University. He has an extensive academic background with prior appointments including Assistant Professor of Marketing at Lehigh University and Saint Joseph's University, and in the University of Illinois. He holds a Ph.D. in Marketing Science from Carnegie Mellon University, where he also earned his Master's degree. His early academic pursuits were complemented by a Master's degree from the Wharton School of the University of Pennsylvania and a Bachelor's degree from Carnegie Mellon University. Professor Carter’s research expertise centers on Pharmaceutical Marketing, Business-to-Business Marketing, Sales Force Management, and the Diffusion of Innovation. He has published in various academic journals, including the Journal of Marketing and the Journal of Personal Selling & Sales Management. His current research works focus on significant industry topics such as improving sales force productivity in the pharmaceutical sector and the influence of direct consumer advertising on health outcomes. He is also actively engaged in developing teaching materials and courses for marketing education, emphasizing diverse aspects of marketing processes and consumer behavior.

Research Interests

Courses