Generate a tailored SOP for Dr. Fred Cook. Improve your application with a focused, well-structured draft.
Fred Cook worked at Golin for 30 years, having the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos, and Steve Jobs. He managed a wide variety of clients, including Nintendo, Toyota, and Disney. In 2014, Cook published 'Improvise: Unconventional Career Advice from an Unlikely CEO,' which shares wisdom gained from his unique career experiences as a cabin boy on a Norwegian tanker, a doorman at a five-star hotel, and a chauffeur. In 2015, he accepted an additional position at the University of Southern California as the director of the USC Center for Public Relations at USC Annenberg, with a mission to shape the future of public relations through research, education, and thought leadership.
University of Southern California • Los Angeles, CA
Director of the USC Center for Public Relations, shaping the future of public relations through research, education, and thought leadership.
Golin • Global
Oversaw global communications and public relations strategies, working with leading brands.
GRE is not required for Summer 2026 admission.