Dr. Fredrik Nordin

Biography

Fredrik Nordin is a Professor at Stockholm Business School, Stockholm University, specializing in Business Administration with a focus on marketing. He completed his Ph.D. in Business Administration at the Stockholm School of Economics in 2005 after earning a Master of Science degree in Vehicle Engineering from the Royal Institute of Technology (KTH) in Stockholm in 1991. His academic journey has been marked by a diverse range of teaching and research activities, including supervisions of numerous bachelor's and master's theses as well as doctoral dissertations. He held positions of responsibility such as being in charge of the master's program in marketing from 2009 to 2011 and served as the Director of Studies at both the master's and doctoral levels from 2011 to 2014. His research interests primarily focus on marketing strategies for innovative, high-tech firms and the role of technology products and services in value creation for customers. He addresses significant issues in the domain of business relationships, digitalization, and managerial decision-making in marketing. His work appears in recognized academic journals, including the Industrial Marketing Management and the Journal of Business Research. He is experienced in collaborating with companies on qualitative, phenomenon-driven research projects and has co-organized various academic conferences in business administration and marketing.

Research Interests

Experience