Dr. Galina Biedenbach

Associate Professor

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Biography

Galina Biedenbach is an Associate Professor in Business Administration with a specialization in marketing at Umeå University. She has extensive experience in marketing education, both at the undergraduate and advanced levels, leading courses such as Marketing Research Methodology, Consumer Behavior, and Strategic Marketing Planning. Biedenbach has coordinated the marketing section and directed the Master’s program in marketing, exhibiting a strong commitment to the development of academic programs in her field. Her research interests encompass branding research, industrial marketing, strategic marketing, and sustainability marketing. As a recognized university teacher, she has been awarded the Distinguished University Teacher title in 2020 and holds the title of Associate Professor since 2018, after earning her PhD in Business Administration in 2012. In addition to her academic responsibilities, she actively participates in research groups focused on sustainable business practices and has contributed to various pedagogical and scientific awards in the field of Business Administration.

Research Interests

Branding Research Industrial Marketing Strategic Marketing Sustainability Marketing

Experience

Associate Professor

2018-01-01 — Present

Umeå University • Umeå, Sweden

Teaching and research in Business Administration specializing in marketing.

Awards

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USBE Pedagogical prize

2018-01-01
#

USBE Scientific award Business Administration

2017-01-01

Courses

Marketing Research Methodology Business Administration B Marketing Ethics Sustainability C Service Marketing C Consumer Behavior Executive Decision Making Product Planning Development Research Method Academic Writing Research Methodology Strategic Marketing Planning Strategizing – Planning Processes

Requirements for Umeå University

Master Program
Requirements
GPA Requirement
Required:2.5
IELTS
Listening
Required:5.5
Reading
Required:5.5
Writing
Required:5.5
Speaking
Required:5.5
Overall
Required:6.5
TOEFL
Writing
Required:20
Total
Required:90
PTE
Overall
Required:62
Prerequisites
Bachelor's degree (180 ECTS) in relevant field At least 90 ECTS in the main subject area
Application Checklist
  • Bachelor's degree certificate
  • Transcripts of records
  • Proof of English proficiency
  • Copy of passport
  • Letter of Motivation (certain programs)
  • CV (certain programs)
Specialization Notes

Requirements are standard for Master's programs across Social Sciences and Humanities at Umeå. English 6 proficiency is the general rule.