Professor Dr. Garrett Johnson

Biography

Garrett Johnson is a Dean’s Research Scholar and Associate Professor in the Marketing department at Boston University's Questrom School of Business. He holds a Ph.D. from Northwestern University, earned in 2013. His research focuses on online advertising effectiveness and marketing dynamics. Johnson has published in leading marketing journals including Marketing Science and Marketing Research. His contributions to the field have been recognized with multiple awards, including the prestigious Paul Green Award and the Gary Lilien Marketing Science Practice Prize. Johnson's work often explores the intersection of data and consumer behavior, drawing on comprehensive experiments to inform advertising strategies. His expertise has led to features in prominent media outlets such as Bloomberg, The Boston Globe, and Fortune, where he shares insights on contemporary marketing challenges. He is also involved in various academic collaborations and projects aimed at advancing the understanding of marketing science.

Research Interests