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Gary Gregory is an Associate Professor in the School of Marketing at the University of New South Wales, with a Ph.D. specializing in Marketing and International Business from the University of Texas, USA. His research interests encompass cross-cultural advertising, values, consumer behavior, internationalization, firm service offshoring, market entry strategies, e-commerce, exporting, and branding, particularly in the non-profit and charity sectors. As part of his professional and academic contributions, he has served as the Commerce Co-op Program Coordinator and as an Associate Editor for the Australasian Marketing Journal. His work has led to significant research grants, focusing on topics such as differentiated fundraising strategies and the role of partners in outsourcing services for small and medium-sized enterprises (SMEs). Through his teaching roles, he engages students in global international marketing and explores preference signaling, enhancing their understanding of the complexities in modern marketing practices.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.