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Gary L. Lilien is a Distinguished Research Professor Emeritus at the Smeal College of Business, specializing in Management Science. He serves as the Chairman of the Management Science Department and co-founder Research Director of the Institute for the Study of Business Markets, which is recognized as a leading institution in research on nonconsumer markets. With a prolific publication record, Dr. Lilien has authored or co-authored over 20 books, including notable works such as 'Marketing Models' and 'Marketing Engineering.' He has also contributed more than 120 professional articles concentrated primarily in industrial marketing, new product development, and marketing models. His research interests include marketing decision support, marketing engineering, market segmentation, and innovation diffusion modeling. Dr. Lilien has extensive experience in academia, teaching specialized courses that cover a range of topics related to marketing and business research.
GRE scores are highly recommended but not strictly required for Applied Linguistics.