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Gauri Laud is a Senior Lecturer in Marketing at the University of Western Australia, specializing in services marketing. She is a leading researcher in areas such as systems thinking, service system design, and the well-being of frontline service workforces. Her research focuses on customer vulnerability alleviation and value co-creation and destruction within service ecosystems. Dr. Laud has led numerous industry-engaged research projects in partnership with key community and industry stakeholders, contributing to sustainable market practices. Noteworthy collaborations include work with TasCOSS and Ernst & Young Australia. She is a Chief Investigator on the Service Care Workforce Archetype Project, aimed at improving recruitment and retention in the care economy through innovative marketing strategies. Gauri's work has been published in leading academic journals, and she has received several accolades for her contributions, including the Highly Commended Paper award at the International Social Marketing Conference. Her teaching emphasizes services marketing and innovation, striving to nurture students' creative confidence and professional capabilities.
University of Western Australia • Perth, Australia
Teaching and researching services marketing and systems thinking.
Requirements are standardized across the Graduate School for most Master by Coursework programs at UWA.