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Gemma Anne Calvert is an internationally renowned neuroscientist and a pioneering figure in neuromarketing. With a background in Social Psychology from the London School of Economics and a DPhil in Neuroscience from the University of Oxford, she has published over 60 scientific papers focusing on human brain function in prestigious journals including Science and Nature. Calvert is a former Council Member of the Global Agenda on Neuroscience and Behaviour at the World Economic Forum and an inaugural Board Member of the Neuromarketing Science and Business Association (NMSBA). She was appointed a Fellow of the Royal College of Arts and Business in 2008 in recognition of her pioneering work in applied consumer neuroscience. Gemma served as a Full Professor and R&D Director at the University of Warwick before moving to Nanyang Business School at NTU. She co-founded neuromarketing firms, with recent involvement in Split Research, a tech startup specializing in mobile implicit technology. Her research on the subconscious brain has gained extensive media coverage worldwide, being featured in outlets like Time, Newsweek, and CBS 60 Minutes. Calvert's work emphasizes the collection and processing of personal information for various purposes including authentication and statistical preferences.
This entry applies to Department of Medicine, Department of Lee Kong Chian School of Medicine, and related clinical research departments (Metabolic Disorders, Infection Immunity, etc.).