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Geoffrey Fong is a Professor in the Department of Psychology at the University of Waterloo, specializing in tobacco control research. He is the founder and chief principal investigator of the International Tobacco Control Policy Evaluation Project (ITC Project), which is the first international cohort study focusing on tobacco use. His research examines the psychosocial and behavioral impacts of tobacco control policies on large populations across various countries. He has published over 80 articles related to economic analyses of tobacco control, health warning labels, and smoke-free legislation, contributing to significant findings regarding tobacco use and regulation. Fong's work has received recognition from various international health organizations and has influenced numerous public health policies aimed at reducing tobacco-related harm. His extensive database comprises longitudinal cohort surveys involving hundreds of thousands of respondents, leading to critical insights into the effectiveness of tobacco control measures globally. Fong's interdisciplinary approach combines traditional epidemiological methods with psychological theories, making him a prominent figure in public health research aimed at understanding and combating tobacco use.
Includes fields like Clinical, Cognitive, Developmental, and Industrial/Organizational Psychology.