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George Day is the Geoffrey T. Boisi Professor Emeritus and Faculty Emeritus at the Wharton School of the University of Pennsylvania. He is a notable figure in the fields of marketing and strategic management, having authored 19 books including acclaimed titles such as 'Strategy: Profiting from Customer Value' and 'Innovation Prowess: Leadership Strategies for Accelerating Growth'. Day's extensive consultancy background includes work with corporations like General Electric, IBM, Unilever, and Boeing. He has served as the executive director of the Marketing Science Institute and has been a co-director at the Mack Institute for Innovation Management. His research interests encompass competitive strategies in global markets and the strategic planning processes. Day has received numerous accolades for his contributions to marketing education, including the prestigious AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award and the Sheth Medal, reflecting his impact as a thought leader in the field.
Wharton School of the University of Pennsylvania • Philadelphia, PA
Teaching and researching in marketing and strategic management.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.