Dr. Georgios Zervas

Associate Professor

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Biography

Georgios Zervas is an Associate Professor at Boston University’s Questrom School of Business. He specializes in marketing and has made significant contributions to the fields of digital marketing, pricing strategies, and consumer behavior. His research explores how firms can leverage digital platforms and data analytics to improve their marketing effectiveness. Zervas' work is well recognized in the academic community, and he has published numerous articles in leading marketing journals. In addition to his teaching and research, he serves on various editorial boards and is actively involved in academic conferences, further contributing to the field of marketing.

Research Interests

Requirements for Boston University

Doctorate Program
Requirements
GPA Requirement
Required:3.88
TOEFL
Total
Required:100
Prerequisites
Bachelor's degree from an accredited institution
Application Checklist
  • Personal statement
  • Two letters of recommendation
  • Resume
  • LSAT or GRE scores
  • Transcripts through LSAC
Specialization Notes

Department of Law offers JD, LLM, and Master's in Study of Tax Law.