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Gerald C. Cupchik is a Professor in the Department of Psychology at the University of Toronto Scarborough. His research focuses on imagination, emotion, aesthetics, and design processes, employing both quantitative and qualitative methods to elucidate the underlying processes that differentiate Eastern and Western cultures. Currently, he is exploring the roots of creative imagination within the sciences and the arts, collaborating closely with practitioners to interpret and utilize creative works. His ultimate goal is to develop unified models that account for the interaction between imagination and emotion across different contexts.
Department of Sociology