Dr. Gerald Giaquinta

Professor

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Biography

Gerald J. Giaquinta is an Academic Director at the USC Marshall School of Business, where he serves as a Professor Emeritus in Clinical Business Communication. With over 25 years of experience in executive-level corporate agency roles, he has advised Fortune 100 firms and launched start-up companies. His recent work focuses on public-private partnerships and strategic communications through his consulting firm, Giaquinta Group, whose clients have included major corporations like Visa, Netflix, and Sony. Before founding Giaquinta Group, he held senior positions in marketing at notable organizations including Sony Pictures Entertainment and Toyota. His practical insights and extensive background in business communication enhance his academic contributions.

Research Interests

Business Communication Strategic Communication Marketing Operational Analysis

Courses

BUAD-490 Directed Research BUAD-104 Learning International Commerce BUAD-111 World Bachelor Business Program

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.