Dr. Gerard Tellis

Professor

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Biography

Gerard J. Tellis is the Neely Chaired Professor of American Enterprise and Director of the Center for Global Innovation at the USC Marshall School of Business. He holds a PhD from the University of Michigan and has published extensively, including seven books and over two hundred papers, which have garnered approximately 30,000 citations on Google Scholar. His work mainly focuses on innovations in marketing, advertising, new product development, and practices in global market entry. Professor Tellis has received 25 awards for his publications and has played significant roles in academic societies, including serving as Past-President of the Institute for the Study of Marketing Science (ISMS) and as an Associate Editor for the Journal of Marketing Science and Journal of Marketing Research.

Research Interests

Advertising Innovation New Product Development Global Market Entry

Courses

MKT-426 Analytics Advertising Campaigns MKT-526 Advertising Strategy MKT-615 Strategic Marketing Mix Models

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.