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Gerri Spassova is an Associate Professor in the Department of Marketing at Monash University, where she has been a faculty member since 2010. She received her PhD in Marketing from Cornell University in the United States. Gerri's research focuses on information processing, decision making, and consumer expertise within contexts of advice seeking and giving. She aims to understand the factors that influence decision-making processes and how perceptions of expertise and risk affect consumer choices. Her work has been published in various reputable journals, including the Journal of Consumer Research and the Journal of Retailing. Gerri has been involved in projects that contribute to the United Nations Sustainable Development Goals and engages in peer-review responsibilities and academic contributions through conferences and workshops.
Monash University • Melbourne, VIC, Australia
Teaching and researching in the Department of Marketing.
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