Professor Dr. Gerrit Van Bruggen

Biography

Gerrit van Bruggen is a Professor of Marketing at the Rotterdam School of Management, Erasmus University. His primary research interests center on strategic marketing issues, particularly the impact of information technology and information systems on marketing strategy and decision making. He has published extensively in leading scientific journals, including Marketing Science, Journal of Marketing, Journal of Marketing Research, Management Science, MIS Quarterly, and Information Systems Research. In addition to his research activities, Prof. van Bruggen is a regular speaker at international management conferences and has experience teaching at the executive level. He served as a visiting scholar at the Smeal College of Business Administration at Pennsylvania State University in the United States. Prof. van Bruggen received a PhD in Marketing from Erasmus University Rotterdam and holds an MSc in Agricultural Economics specializing in Marketing and Operations Research from Wageningen University.

Research Interests

Awards