Professor Dr. Giana Eckhardt

Biography

Giana M. Eckhardt is a Professor of Marketing at King’s Business School, King’s College London, where she serves as Vice Dean of Engagement and Executive Education. She holds a BSc in Marketing from the University of Connecticut and a PhD in Marketing from the University of Minnesota. Giana is a leading expert in consumer behavior, branding, consumer social responsibility, consumer culture, and the sharing economy. She has published over fifty articles in journals such as the Harvard Business Review, Journal of Marketing, and Journal of Consumer Research. Giana is a co-author of the book 'Myth of the Ethical Consumer' and a co-editor of the 'Handbook of the Sharing Economy.' She has received awards from the Sheth Foundation and the Marketing Science Institute and her work has been featured in prominent media outlets including the Wall Street Journal and BBC. Giana is also known for her contributions to academic conferences and has received research grants from various prestigious institutions. She teaches brand management to MBA and executive MBA students, engaging them in contemporary marketing theories.

Research Interests