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Gilbert Harrell is a Professor at the Broad College of Business and Graduate School of Management at Michigan State University. He has received several awards for his teaching excellence, including the John D. Dortha J. Withrow Endowed Teacher/Scholar Award and the Phi Chi Theta Professor Year Award. Harrell has taught a diverse range of MBA and Executive MBA courses and has a vast experience in consulting, having worked in over 20 countries. His research focuses on sustainable competitive advantage, consumer loyalty, and strategic marketing planning. He has authored several influential books, including 'Marketing: Connecting Customers,' and has published in prominent journals such as the Journal of Marketing Research and Journal of Consumer Research. Harrell maintains a multinational clientele and is a founder of Harrell & Associates, Inc., specializing in strategic business, marketing, and technology sales. His contributions to education and business have earned him recognition as one of the top business educators in America.
Michigan State University • East Lansing, MI
Teaching in the Undergraduate, MBA, Executive MBA, and Ph.D. programs; consulting and research in marketing and strategic planning.
Department of Psychology