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Gilian Ponte is an Assistant Professor at the Rotterdam School of Management, Erasmus University Rotterdam. He specializes in practical research methods and quantitative research methods, with a keen interest in marketing analytics. Dr. Ponte is committed to advancing the field of marketing research and education, providing students with essential skills for conducting empirical research in business contexts. He actively engages in teaching and curriculum development aimed at fostering analytical skills among students. His research is disseminated through notable publications such as the International Journal of Research in Marketing, where he explores various dimensions of marketing and consumer behavior. Dr. Ponte's career reflects a strong dedication to academia, emphasizing the importance of research methodologies in understanding market dynamics and consumer insights.
Rotterdam School of Management, Erasmus University Rotterdam • Rotterdam, Netherlands
Teaching courses in research methods and marketing analytics, contributing to the academic development of students.
Department of Econometrics / MSc Econometrics and Management Science.