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Gillian Brooks is a Senior Lecturer in Marketing at King's Business School, King’s College London, specializing in Strategic Marketing and Executive Education. As an associate professor, Gillian's research focuses on influencer marketing and consumer culture, applying qualitative methods such as ethnography and content analysis. Her work has been published in prestigious outlets like the Journal of Advertising, Forbes, and the Washington Post. She has received the American Marketing Association’s Don Lehmann Award and has led interdisciplinary teams in researching youth mental health and its association with marketing practices, supported by significant funding from UK Research Innovation. Previously, she was a Lecturer in Management at Saïd Business School, University of Oxford, and has taught at the London School of Economics and Georgetown University. Gillian holds a PhD in Sociology from the University of Cambridge and a Master of Arts in Communication and Technology from Georgetown University, where she graduated with honors. She has delivered numerous talks internationally and has been recognized with awards for teaching excellence. Her extensive experience in academia is complemented by her background in global media relations.
King's Business School, King's College London • London, ENG, GB
Teaching marketing courses with a focus on consumer behavior and digital strategies.
Saïd Business School, University of Oxford • Oxford, ENG, GB
Instructed courses on management and marketing strategy.
Department of Media and Communications, London School of Economics • London, ENG, GB
Engaged with undergraduate students in media and communications.
Georgetown University • Washington, DC, USA
Lectured on marketing and strategic communications.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.