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Gizem Korpeoglu is a Visiting Lecturer at University College London (UCL) School of Management. Her expertise includes a deep understanding of user authentication, secure login processes, and maintaining session browsing for effective online functionality. Furthermore, she is knowledgeable in processing secure payments and identifying technical issues that may affect site performance. One of her primary interests is the use of analytics tools such as Google Analytics and Matomo, which help organizations improve visitor understanding and monitor site effectiveness. She is also well-versed in marketing strategies involving relevant advertising measures across digital platforms. Gizem’s academic contributions focus on how technology and analytics can enhance user experience and operational efficiency in digital environments.