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Glen Urban is the David Austin Professor of Marketing, Emeritus, and Dean Emeritus at the MIT Sloan School of Management. He specializes in trust-based marketing on the Internet, focusing on how trust can be built through website design to enhance sales. Urban's research explores the impact of consumer storytelling on brand effectiveness and the conformity of advertisements to individual cognitive styles. Notably, his recent studies aim to leverage deep learning algorithms and big data to enhance marketing efficiency. With academic credentials that include a Bachelor of Science in Mechanical Engineering, an MBA from the University of Wisconsin, and a PhD in Marketing from Northwestern University, Urban has made significant contributions to the field of marketing science. He was recognized as a Fellow of the INFORMS Society for Marketing Science in 2009 for his long-term contributions to research, practice, and education in marketing.