Dr. Greg Braun

Biography

Greg Braun is a Lecturer at the University of Michigan's College of Literature, Science, and the Arts, specializing in Communication and Media. He holds a Master's degree in Communication Management from the University of Southern California, where he focused on Marketing. He also possesses a Bachelor of Fine Arts from the Art Center College of Design, concentrating on Advertising and Design, and a Bachelor of Arts from the University of Oregon, with studies in the School of Architecture and Allied Arts. Before his academic career, Braun served as the Global Chief Creative Officer at Commonwealth/McCann, where he led marketing campaigns for major brands including Chevrolet, Toyota, Starbucks, and Microsoft. With extensive experience in high-profile events such as the Super Bowl and the FIFA World Cup, his work has been recognized with numerous awards including the Cannes Lions and the New York Festivals Grand Award. He has also contributed to the field as a judge for prestigious awards, including the Emmy Awards and the London International Advertising Awards. In addition, he co-authored a book titled 'Shareworthy: Advertising Creates Powerful Connections Through Storytelling' published by Columbia University Press, in collaboration with Distinguished Professor Robin Landa.

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