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Greg Holderfield is the Executive Director of the Segal Design Institute and Co-Director of the MMM program, a dual degree graduate program focused on innovation at Northwestern University. He collaborates with Segal's leadership to set priorities, oversee resources, design student experiences, and establish strategies for instructional programming. Holderfield teaches both undergraduate and graduate-level design innovation coursework and works closely with the Dean of the McCormick School of Engineering and the Farley Center for Entrepreneurship to foster a design innovation platform at Northwestern. His personal expertise is centered on human-centered aesthetic and emotional approaches to innovation, emphasizing the importance of understanding stakeholder needs to frame opportunities for design. He is committed to experiential learning through a studio culture that fosters multi-disciplinary collaboration, allowing students to engage deeply in their work. His teaching and mentoring methods encourage students to push boundaries and develop meaningful solutions, emphasizing the transformative power of design thinking. Holderfield has received numerous accolades, including multiple awards for design excellence and holds 44 design utility patents.
Segal Design Institute, Northwestern University • Evanston, IL
Oversees Segal Design Institute, leads program initiatives.
MMM Program, Northwestern University • Evanston, IL
Co-leads the dual degree graduate program in design and management.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.