Dr. Gregory Carpenter

Professor

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Biography

Gregory Carpenter is the Harold T. Martin Professor of Marketing at the Kellogg School of Management at Northwestern University. His research primarily focuses on marketing strategy, particularly the role of customers in branding and the success of luxury firms. His notable work includes investigating how firms can foster a customer-focused culture amidst challenges. He has published extensively in leading journals such as the Journal of Marketing and Marketing Science, earning recognition from the American Marketing Association, including awards for his research. Carpenter teaches courses on luxury strategy and marketing management and has a notable executive program for aspiring Chief Marketing Officers. His past academic positions include faculty roles at UCLA, Columbia University, and Yale. Carpenter holds a BA from Ohio Wesleyan University and an MBA, MPhil, and Ph.D. from Columbia University. He is well-respected in the marketing field, having worked with various high-profile clients such as Coca-Cola and General Electric while also contributing to numerous academic boards and editorial journals.

Research Interests

Experience

Harold T. Martin Professor Marketing

2020-01-01 — Present

Kellogg School of Management, Northwestern University • Evanston, IL

James Farley / Booz Allen Hamilton Professor Marketing Strategy

1999-01-01 — 2020-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Associate Professor

1990-01-01 — 1999-01-01

Kellogg School of Management, Northwestern University • Evanston, IL

Visiting Associate Professor Marketing

1990-01-01 — Present

School of Management, Yale University • New Haven, CT

Associate Professor Business

1987-01-01 — 1990-01-01

Columbia Business School, Columbia University • New York, NY

Assistant Professor Business

1985-01-01 — 1987-01-01

Columbia Business School, Columbia University • New York, NY

Assistant Professor Management

1983-01-01 — 1986-01-01

Graduate School of Management, University of California Los Angeles • Los Angeles, CA

Acting Assistant Professor Management

1982-01-01 — 1983-01-01

Graduate School of Management, University of California Los Angeles • Los Angeles, CA

Awards

#

Sheth Foundation/Journal Marketing Award

2014-01-01
#

Chevalier, Ordre des Coteaux de Champagne

2010-01-01
#

Robert D. Buzzell Marketing Science Institute Award

2008-01-01

Requirements for Northwestern University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:90
IELTS
Overall
Required:7
Prerequisites
U.S. Bachelor's degree or equivalent
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Statement of purpose
  • Resume/CV
  • TOEFL/IELTS scores (if applicable)
Specialization Notes

Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.