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Greti-Iulia Ivana is a Senior Lecturer in Media, Culture and Society at the University of Glasgow. She serves as the PGR applications convenor for Sociology and is a founding member of the Digital Society MSc program, where she continues to teach core courses. Dr. Ivana is currently working on a book project entitled 'Transformation Worth: Value Techno-Capitalism?', which reflects on the evolving economic and moral values that guide contemporary digital societies. Her research revolves around digital sociology, focusing on the politics of technology and critical approaches to the digital economy, emphasizing the role of data markets and techno-capitalism. Her notable works include the book 'Social Ties Online Networking', published by Palgrave in 2018. Dr. Ivana's recent research examines the monetization of data on streaming platforms and the implications of digital technologies for social life. Before joining the University of Glasgow, she was based in the Department of Sociology at Uppsala University. Dr. Ivana holds a PhD with the highest distinction in Information and Knowledge Society from the Internet Interdisciplinary Institute (IN3-UOC) in Barcelona.
University of Glasgow • Glasgow, UK
Teaches courses on Sociology, focusing on digital sociology and cultural studies.